Amazon FBA, short for Fulfillment by Amazon, is a service designed to help sellers scale their online businesses by leveraging Amazon’s extensive logistics network. When you enroll in the FBA program, you send your products to Amazon’s fulfillment centers, where they are stored in a secure environment.

Once a customer places an order for your product, Amazon takes care of the entire fulfillment process: picking the item from the warehouse, packing it, shipping it to the customer, and providing customer service throughout. This includes handling returns and exchanges.

FBA not only simplifies the logistics and shipping process for sellers but also offers the potential for their products to qualify for Amazon Prime, which can significantly increase visibility and sales. By using Amazon FBA, sellers can focus more on product sourcing, marketing, and scaling their business rather than getting bogged down with the complexities of fulfillment and customer support.